First day of Graphic Design IV was quite scary... our first assignment is to make an identity for ourselves. Aka, basically make ourselves a business. Logo, name, business cards etc, business structure/strategy and values, and a benefit statement for what our logo/name means and what makes us better than all the other designers out there. Wow...
So, here goes. My attempt at making myself into a legitimate design company. :) Enjoy.
Daydream Design
A daydream is defined by Webster as “a visionary creation of the imagination experienced while awake,” or “a gratifying reverie usually of wish fulfillment.” Daydreams inspire us, take us to places far away from the reality of the here and now, and are always pleasant though often seemingly impossible. A good design should have the same qualities. It should be truly inspired, fresh and new, a step above the everyday. It should be clean and effective, but also have an element of fun and excitement. It should cohesively bring together the reality of the day-to-day and the whimsy of the dream, so much so that the transition is often overlooked, and the viewer is transformed to a place of wonder without even trying. A significant aspect of a daydream is that one is awake; good design does not happen while one is asleep. It requires attention to detail, assertiveness, and observation. It demands that one be well-acquainted with every nanosecond of life and its intimate workings so as to relate to a message and communicate with an audience. Daydream Designs seeks to fulfill those inspired and seemingly impossible dreams by effectively communicating with clients and by using good design to bring a sense of wonder to the reality of your everyday life.
Also, a related quote that inspired me today:
"We can hardly make anything beautiful that was not beautiful in the first place."
--Andrew Peterson, The Rabbit Room
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